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Found: 5  Titles

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Handbook of research methods for marketing management / edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle.
Published
Cheltenham, Gloucestershire : Edward Elgar Publishing Limited, [2021].
Call Number
658.8 H236 2021,e-book
Location
Songkhla

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Marketing metrics : leverage analytics and data to optimize marketing strategies / Christina Inge.
Author
Inge, Christina.
Published
London, United Kingdom : Kogan Page Limited, 2022.
Call Number
658.8 I45M 2022,e-book
Location
Songkhla

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.].
Author
Zeithaml, Valarie A.
Call Number
658.8 S491 2024,e-book
Location
Songkhla

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Research companion to language and country branding / edited by Irene Theodoropoulou and Johanna Tovar.
Author
Theodoropoulou, Irene.
Published
New York : Routledge, 2020.
Call Number
306.44 R432 2020,e-book
Location
Songkhla

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Data analytics for business : lessons for sales, marketing, and strategy / Ira J. Haimowitz.
Author
Haimowitz, Ira J.
Published
New York, NY : Routledge, 2023.
Call Number
658.05 H151D 2023,e-book
Location
Phatthalung

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